Social Media Marketing

Marketing and sales is a well equipped and well developed methodological science which is constantly shifting its paradigm with this always evolving and changing world.  It has now targeted new arenas of spheres in terms of satellite communications and scientific methods, and has left behind the old fashioned traditional print media of newspaper advertisements, magazines, television etc.  Today now new web technology has replaced this traditional medium.  Now companies need not to pay huge sums to magazines or newspapers to advertise rather they can advertise using web links with suitable amounts.

There are various ways to market through websites including creating Blogs, MicroBlogs, Social Networks, Media-Sharing sites, Social Bookmarking & selection sites, analysis sites and various writing forums. Apart from this the major chunk of marketing strategies are taken over by face book, you tube, Twitter, Linkedln , social book marking, blogs etc. For Example: IBM owns 100 different blogs, a lot of twitter accounts and established an accepted forum called Developer Works.

Hence there are several options available on web world among them the marketers have the choice to make them a medium to market themselves. It’s highly effective in order to appeal the clients or consumers throughout the world. It has combined the world to be the common market place for everyone is he/she belongs to north or south or east or west. World has finally transformed into an actual global village through social media.

social-media-logo-mashupFacebook is one of the leading social networking website which has taken over the major portion of world population’s interest. It has become the part and parcel of every one’s story for every day. It includes attractive features that connects people together and share the happenings of their lives together even minute details every second of an hour. It has glued the world together for every second. People are always available for each other no matter how far they are might be on different continent but they are connected closely. In marketing this social medium has actively contributed via promotions, giving people choices to like and dislike comments, fan clubs and separate pages, communities, group circles. Promotional videos and advertisements, games and sharing photos etc . It’s a huge medium to explore and get benefit out of it. In case of facebook more is always less.

“Twitter is an online social networking and microblogging service that enables users to send and read “tweets”, which are text messages limited to 140 characters.” Twitter has also become one of the most popular website which people use to visit every day from worldwide. According to statistics about 500 million people registered for Twitter in 2012 and posted 340 million tweets per day every day. It has become worlds tenth most visited website and labeled as the “SMS” of the internet world. Over this platform one can put forth the message to the world and people would retweet it and the word would spread.
Linkedln is basically formed for professionals belonging to different occupations. It’s a professional networking website founded on May 5 , 2003. Over there people share their skills, talents, professional competencies, learned phenomena, job postings, rate each other according to their capabilities, proficiency, gauze abilities and skillfulness. Get to know each other’s expertise and masteries over various fields or facets. It helps to give clear picture of one’s knowledge, efficiency and brilliance. People tell others about their excellent projects and their effective leadership or managerial qualities and trainings.
You-Tube is a video sharing website it’s a very strong social networking medium. Apart from partners like BBC, Vevo etc individuals as well can upload videos on it.  It’s the best way to view video free of cost and since worldwide data is available on you tube. Most of the multinationals and film theatrical trailers are released on it.  Companies earns a lot via release of such ads and so the You-tube. It increases viewership and hence consequently the market share.


People residing throughout the world are very fond of using such social media networking websites. It not only gives them pleasure but also gives them opportunity to explore the new unexplored arena beyond their horizon. Not only it provides connecting opportunities to the loved ones but also shopping, trading, promotional, advertising, educational etc options to everyone. Hence it is beneficial for user as well as the website portal to publish and update it every now and then. People are benefiting a lot from this internet exercise. It is indeed highly useful for the people and the provider to use social media marketing since it’s a very resourceful platform for all. In my opinion it is the extreme requirement of today’s world to be connected to the whole world to get grip over upcoming events and be updated with all news. So using social medium of marketing is highly good for both users and the marketers in both short and the long term business and events.
Eventually we have come to the point that social media marketing is highly useful for customers on the other hand it does have disadvantages on marketers it builds a lot of pressure because of extreme competition. They have to now pay heavy prices to publish advertisements and promotions. With the advent of quarter sales and new product launches every quarters there is a lot of choice available for consumer in the marker with upcoming designers, retailers, products, new talent.
TheVisionSpark has got a lot of business through social media marketing by uploading a lot of product and services knowledge and defining our vision, aims and objectives with our demands which are as per the industry requirement. People visit the website and get know how about the business if it fulfill their requirements they place orders or quotations. On the other hand TheVisionSpark does help business to grow through providing them web development to get involved into Social media marketing strategies by developing their web portals in very fancy ways. All such activities enable not only us but also the users to enhance the search engine optimization results.
To sum up I would like to comment that there are pros n cons of everything but using technology in every field of life has become a necessity. No matter you belong to which field of life technology should be in your hand and why not it is making life interesting and providing ease to everyone. It fulfills multiple requirements, saving time and energy and it’s cheap. So why not get the benefit of this bounty of human brain gifted by Lord.

OpenERP for MIDSize Businesses

To make business solutions and decisions manage easily Enterprise Resource Planning Solutions (ERP) is developed. It helps the company maintain tools, techniques and modules effective enough to  decisions. These are as per requisite of the provision of information about the organization. ERP is extremely user friendly. ERP is required in an organization for following reasons:  when things are not coming under control, failed processes, bad financial performance, duplication of entries, no future forecast  in terms of production and planning and no evaluation tools available.

In Midsize company’s information available is timely with increase amount of productivity. The major stake holders get rid of menial tasks and can focus on bigger picture because of the effectiveness of the software. Key component of ERP is flexibility. Vendor selection is extremely important. Effective passage of communication channel to the lower level is very crucial after the implementation of ERP for improvement and better performance. ERP for mid size business is cheap than using Oracle, SAP etc. Within three years time the download of the OpenERP has doubled throughout the world. OpenERPis cost effective, open and customized, efficient and effective. The indication of good useful software is that it works according to your needs and specifications and fulfils your requirements.

Advantages of OpenERP Over SAP

Among the various advantages of OpenERP over SAP one is that it is easy to navigate than SAP.In SAP any customization is very costly about $200/hour. Here you can burn easily 100 hours on minor functionality. For small businesses it is recommended to hire someone and perform it manually rather than the systems. In SAP the customer support has become pathetic. They think with SAP they are just a number in the balance sheet and small businesses don’t make much difference to SAP. Integration of SAP with Magneto web store is not that great. For these reasons it is better and advantageous to use OpenERP OVER sap. The above points are observed after having a client survey that prefer to use OpenERP over SAP. Hence it highlights the advantages of using Open ERP.
There are various advantages and differences between SAP and OpenERP . Firstly SAP was developed in Germany and OpenERP was developed in United States. SAP software can be called as fit for all meaning it is made for the businesses of all sizes. It is useful for all type of business.  OpenERP  is made for Small-Mid businesses . Due to Customization the implementation cost is reduced from 30-40% in OpenERP as compared to SAP. The license cost and hardware requirements are minimal in OpenERP.

CRM Server is integrated in OpenERP and no need of extra server but in case of SAP hardware cost is of 10% of implementation cost. Moreover Licensing cost is 25% more over the implementation cost. SAP needs a dedicated Server for CRM. Twenty Four Percent of the global licensing cost allocated for a period of five year as the maintenance cost for the SAP projects. For OpenERP, it is estimated as 10% of the implemented cost for more than 500 users. SAP is best suited for large entities and organizations and can provide them common and complete structures. On the other hand it doesn’t cater the requirements of small structures where flexible solutions, easy tools and implementations and quick fixes are required.

The Dis-Advantages of The Water Fall Model

Winston. W. Royce in 1970 first coined the term The Water Fall Model in an article for a sequential design process. The task execution of the model is comprised of six different stages one after the other. It works on a mechanism that if one stage is not completely finished the next stage doesn’t starts. In the first stage no matter you are designing for a large or small model you must have an idea about what finish product you want you have to mould your design structure in this stage.

In second stage the whole functionality of the software design is decided. In Third stage work starts and all important stages like coding, algorithm, designing, database management and every other aspect is dealt with. In fourth stage the testing and correction process starts. Integration and handover to client takes place in next phase the sixth stages involves reviewing and debugging and helping the client with the software management.


The biggest disadvantage of the software is that we cannot undo the written stuff. If the client is not clear in his mind about what exactly he wants from the stage one it becomes extremely difficult to make alteration in the implementation phase. To prevent such issues we freeze the hardware and software but with advancement and updated technology that cannot be easily done. Since all stages are inter linked so a single small change carries a big problem for the next executable stage. Going back and forth is a very highly costly process. The water fall software is based on linear model which is not best suited for long term use. It is a very highly risky and uncertain model because if you find problems at the very end you are at the losing end. It doesn’t fulfill the requirements of long term and ongoing projects.


Open –SOURCE ENTERPRISE RESOURCE PLANNING (ERP) is a software written in Python, JavaScript, XML languages. The operating system is based on Linux, Windows, UNIX and MAC OS X. Its type is based on accounting, CRM and ERP. It’s an OpenSource project customized programming, support and connected to global network. The software which are used in Place of OpenSourceERP are SAP, OpenBravo, Netsuit etc.

The first and the foremost advantage of using this software is its being open source. Then its interface which is simple and less cluttered. It also provides option to change colors according to the suitability to the user the facilities differ from versions to versions. It enables user to explore and search, easily filter and do advance search. Its pace of work is also a very significant factor. Installation of modules which supports applications like social networking and maintaining address books etc. It also provides messaging facilities like face book applications. People can easily join in and exchange messages among each other. It is designed in a very easy to follow manner that it may be called very user friendly


Since it includes features and modules which gives fixes to multiple industries and tasks its highly useful for us for example: OpenERP for paper industry, packaging industry, Health and Hospital management system , School management system , sales, purchase, CRM ,Fleet management, HRM, Project Management , Asset management etc. Hence it is highly useful in very dynamic circles and diversified working environments and useful for multiple tasks.

Location Base Project Management Tools

Project management tools were basically initiated for mid size and small business which were comprised of small teams. Project management has now been started to manage very large business as well. Most of the multinationals and big giants as well as small and medium sized companies have out sourced their department to people providing project management solutions off shore. This is a very convenient and cost effective manner to manage the business.

There are various top project management tools from which one should choose to apply to get maximum benefit from their business. These days’ globalization and diversity in the global world and people are more looking forward to work through using project management tools. There are a few top tools discussed as under Teambox : this is the best project collaboration software which is popular among designers and managers. It’s very user friendly software. It ensures the flow of information among users and data is exchanged in a very systematic manner in this software.


Next is Projecturf: Its kinds of very much customized software with very high security level to keep data private and many features are just same as of team box. Next is Apollo: It’s highly interactive and control functionality on time and enables you to perform tasks on time, it set millstones and accomplish the tasks. Next in the list is Base Camp: it provides very good platform to communicate among a managers and team members, its highly effectively interactive software. It provides templates to create tasks so it’s not tedious project management software tool. Huddle is the most widely used software throughout the world by maximum number of businesses. It’s all basic functionalities are online. So there are plenty of software available throughout the world the important thing is to gauze which one is suitable according to the need of your business.

Introducing Responsive Web Typography With FlowType.JS

It’s our great pleasure to support active members of the Web design and development community. Today, we’re proud to presentFlowType.JS that allows a perfect character count per line at any screen width. This article is yet another special of our series of various tools, libraries and techniques that we’ve published here on Smashing Magazine: LiveStylePrefixFreeFoundationSisyphus.js,GuideGuideGridpakJS BinCSSComb and Jelly Navigation Menu. — Ed.


While working on an image-heavy site for Simple Focus, a couple of our designers, John Wilson and Casey Zumwalt, noticed how images always scaled perfectly. Pull the corner of the browser window and the images expand to fill the space. Push back the corner, they shrink and fall into place. The line length of hypertext, on the other hand, changes based on its parent element’s width, which has a negative effect on readability.

An In-Depth Introduction To Ember.js

With the release of Ember.js 1.0, it’s just about time to consider giving it a try. This article aims to introduce Ember.js to newcomers who want to learn more about the framework. Users often say that the learning curve is steep, but once you’ve overcome the difficulties, then this framework is tremendous.

This happened to me as well. While the official guides are more accurate and up to date than ever (for real!), this post is my attempt to make things even smoother for beginners. First, we will clarify the main concepts of the framework. Next, we’ll go in depth with a step-by-step tutorial that teaches you how to build a simple Web app with Ember.js and Ember-Data, which is Ember’s data storage layer. Then, we will see how views and components help with handling user interactions. Finally, we will dig a little more into Ember-Data and template precompiling.

So You Want To Write A Digital Strategy?

“Can you put together a digital strategy for us to review?” Requests like this strike fear into those of us who work on the Web. What do we know about putting together strategy documents?

Yes, we understand the Web, but we don’t know how to write a document that is essentially a business strategy. What even goes into a digital strategy! Unfortunately, this is something management seems to increasingly request from Web designers.