The Vision Spark

So You Want To Write A Digital Strategy?

“Can you put together a digital strategy for us to review?” Requests like this strike fear into those of us who work on the Web. What do we know about putting together strategy documents?

Yes, we understand the Web, but we don’t know how to write a document that is essentially a business strategy. What even goes into a digital strategy! Unfortunately, this is something management seems to increasingly request from Web designers.