The Vision Spark

How to Improve Website Design

To design a website you must watch your customers from the time they first entered into website till they become customers. You should watch out for the needs and satisfaction of the clients. You must keep track of what are your customers preferences like what pages they want to view , the content they liked to read, this information would be highly helpful to you  for the betterment of website design and growing your business and retaining clients. It’s all about answering right questions in right order.  Enhance your understanding about your current customers and how they went from a visitor to a customer from to map out your strategy.

You are going to find that certain elements on your website are going to detract from the value and message you’re trying to convey. You definitely don’t want to be that one site still using flash. Did you get the memo that it’s 2013?

One think you’ll definitely want to remove from your website is complicated animations. You might be wondering, why? There are a few reasons. It could be causing your website to load at a slower rate than your competitors.

With an audience that only has an attention span of 8 seconds, don’t give them an additional reason to visit your competitors website. Also, most browsers don’t display flash.

Any media or animation should be used to support your content.

The other element you want to limit the use of on across your website is jargon. No one likes that gobbledygook. Those terms will either mean nothing to your visitors or you’ll make them roll their eyes.

Avoid using these words: next generation, flexible, robust, scalable, easy to use, cutting edge, ground breaking, best of breed, mission critical … those are all words that have over used by hundreds if not thousands of companies.

Make it easy for your audience and visitors to follow and share your content. The only way is to include on every page of your website. And by every page I mean your homepage, landing pages, blog articles, and marketing emails.

Once your visitors land on your site do they know what to do next? They won’t know what pages to view or actions to take if you don’t provide them with some sort of direction.

Don’t be afraid to ask your visitors to do something. Add a call-to-action.

Tell them to click here for more information, download our sample GamePlan, request an assessment, watch the video, see all inbound marketing services, see pricing are examples of various actions your visitors can take upon visiting your site.

Not every image is going to fit with the type of message you’re trying to show your audience. This has been said over and over but do not use stock photos.

Not only do they look cheesy but also they don’t portray your audience or the people that work for your company.

Use actual images of your employees and your office. Show them working at their desk or talking on the phone.

Your objective should be to create a good user experience. When designing your website, navigation is key. You might want to identify the stickiness factor of your site. Which is how long a visitor is engaged and interested in your brand’s site.

There’s nothing worse than a site where you cannot find anything. It’s important to ensure that your visitors can easily find what they’re looking for. You know it’s bad when your visitors have to look through your site map.

According to a recent HubSpot survey, 76% say that the most important element in web design is ease in finding information. If they cannot find what they’re looking for, they have no reason to stay on your site. They will find a company that has the information they’re looking for.

Above the fold is old. Don’t be weary of designing a longer homepage. Consider including key sections of your website on your home.

Don’t stick to the traditional and old school brochure website, don’t confine your visitors to a 1200 x 800 px screen.

Consider adding the following elements to your homepage:

  • Value proposition
  • Video
  • Overview of services
  • About us
  • Testimonials / proof
  • Case studies
  • Resources

The theory less is more still holds true. You don’t need to to fill every inch of your site with text or images. Whitespace is an essential design element. That space will help you break up the page . Did you know that when whitespace is used correctly, it actually gives your site a polished look.

Don’t forget about optimizing your site for mobile. Consider implementing a responsive design. An impressive 80.5% of website visitors are accessing websites through mobile phones.

It’s all about tailoring your site to fit the needs and wants of your visitors. You might want to ask yourself, why would someone access my site on mobile? What things would they look for?

When accessing a site on mobile, most visitors are looking for an address, blog, hours of operation, and etc.

It’s all about getting found. Your site should be search friendly. With that point you should develop an SEO strategy that takes into consideration the search terms your audience would search for to find your product or service.

Develop a strategy that includes creating content that’s relevant to the needs of your visitors. Videos, blog articles and ebooks are all forms of content that will drive visitors to your site.