When electronic devices such as computers, Smart phones, Cell phones, tablets, game consoles , websites , emails , social media network and other cross traditional and digital marketing channels are used to market it is called digital marketing. The digital marketing started in 1990’s but took fold in 2000 and since 2010 it is growing many folds. It has now become the most effective medium of communication between marketers and consumers of today throughout the world. Year 2012-2013 showed remarkable improvement in the field of digital marketing.
Two types of digital marketing exist: The pull and the push digital marketing. In Pull digital marketing the consumers are themselves actively seeking for marketing content either through web search or opening emails, text messages or web feed. Through websites, blogs, audio/video streaming. All the user has to do is to navigate the website and search engine optimization plays a significant role in this.
In push digital marketing the marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs. Emails, text messaging and web feeds can also be classed as push digital marketing when the recipient has not given permission to receive the marketing message. In a nut shell, Pull digital marketing is characterized by consumers actively seeking marketing content while Push digital marketing occurs when marketers send messages without the consent of the recipients